Who we are

Creating killer products, one step at a time

Killer Trails began during the pandemic, seeing a window of opportunity to build the kind of creative project I’d always dreamed of.

It brings together many things I’m passionate about β€” puzzles, exploring new places, celebrating the UK’s heritage, creating experiences that bring people together, and drawing on a decade of graphic design experience. It started as a β€œlet’s see if I can do this” challenge, and it’s grown into something I’m really proud of. Recently, we’ve also started creating play-at-home puzzle games, and we’re excited to explore this avenue more.

The business is still very much an adventure β€” an experiment fuelled by curiosity (and plenty of coffee and toast!). Thanks so much for checking out Killer Trails, and a massive thank you to everyone who shares their experiences with us. Your feedback is invaluable. πŸ™

Plotting killer days out

We’re passionate about creating well-designed, puzzle-filled treasure hunts that make people think β€œOoh!”, β€œWow!”, and β€œThat’s cool!” Customers often tell us that our trails have helped them notice fascinating details hiding in locations they’ve walked past countless times before.

We love turning everyday locations into imaginative worlds where friends and family can solve puzzles, learn intriguing history, and create lasting memories together. And now, we’re excited to bring a similar experience into homes with our first play-at-home puzzle game.

You’ll have a killer time on our trails if you enjoy escape rooms, puzzle hunts, scavenger hunts, ghost and historical tours, brainteasers, murder mysteries, board games, exploring cities and stopping off in cosy old pubs along the way!

We strive to make each trail better than the last. Feedback from our Trail Detectives is a huge part of that β€” if something feels missing or could be improved, we genuinely want to hear from you.

Use our little grey cells for good

As well as being a creative outlet, we want Killer Trails to make a positive impact. Our mission is simple:

  • Make people smile
  • Bring friends and families closer together by solving fiendish puzzles
  • Get people outdoors, absorbing some much-needed vitamin D
  • Inspire others to be passionate about puzzles and exploring the UK
  • Give groups a thrilling and affordable day out

But we can do more

From day one, we’ve committed to giving 1% of all trail sales to our chosen Charity of the Year through our 1% For Good campaign.

BBC Children in Need logo

This year, our Charity of the Year is BBC Children in Need (CiN). They support thousands of local charities and projects across the UK that help disadvantaged children and young people β€” including those affected by poverty, neglect, abuse, or disability.

You can follow and add to this year’s donations via our JustGiving page.

We are interested in finding more creative ways to get involved with local communities. If you have an event that we’d be a good fit for, let us know!

If you choose to print our trails, please consider printing them on recycled paper where possible.

Founded: 2020

# of trails: 22

Charity: BBC Children in Need

Tom Kelly, Chief Everything Officer | Killer Trails
Tom Kelly, Chief Everything Officer

“Hey, super sleuths! Searching high and low around the site? Well, should you care to read, here is a little bit about me.

From our base camp in Leicester, we venture out across the country to reccy all the locations featured in our trails. I love creating things that bring people together and put smiles on faces. A few clues about how Killer Trails came to be:

  • I’ve created plenty of custom board games and DIY escape rooms for birthdays and Christmas
  • I’m a big fan of Geocaching, escape rooms, scavenger hunts and anything immersive that brings people together in a creative way
  • Earlier in my career, I invented and designed several award-winning novelty gifts
  • I earned a first-class degree in Product Design BSc (Hons) at Bournemouth University

After countless cups of coffee and many trips around the country, Killer Trails was born. It combines everything I’m passionate about: exploration, creativity, puzzles, smiling, and helping people make great memories. It’s a lot of work, but it’s so much fun. I really hope you enjoy the trails as much as I enjoy creating them! Thank you for stopping by!”